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Our story

From starting out of a spare bedroom in my parents house my sophomore year of college to opening up Shop Nelly HQ & working full-time for my small business out of college!

 

Learn more about every experience that shaped Shop Nelly by reading below, cheers! 

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The Face Behind The Name
My name is Kirsten and I am the owner of Shop Nelly Boutique. I started Shop Nelly in December of 2019. Owning a clothing store has always been a dream of mine and I never thought it was something I could accomplish until I got a college degree. All throughout high school and early college, I would spend a lot of time dreaming, planning, and waiting. I finally decided to go for it my sophomore year of college because I knew I was ready to take the leap of faith. 
 
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The Dream of Shop Nelly HQ

Before graduating from UNO, I knew I wanted to turn Shop Nelly into something larger than my side hustle. I started the dreaming, planning, and waiting process again thinking of what our next step would be. I entered UNO's Maverick Business Plan Competition in April of 2021 pitching the idea of Shop Nelly HQ and won first place! This was a huge turning point for Shop Nelly because it was the first time I felt like we could really do the dang thing!

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Shop Nelly HQ Coming To Fruition

After graduation, Shop Nelly became my full time job and we opened Shop Nelly HQ! "We" are a one woman show with the help of my wonderful family and friends. With that being said, we weren't quite ready to open a full fledged storefront but needed a space to grow into (and a space for our customers to pick up their online orders that wasn't on my parents porch!). We wanted a location for our customers to be able to try our clothing on and feel the quality in real life, so we leased a commercial bay in the I-80 business district and renovated every square inch ourselves!

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What is Shop Nelly HQ?

Shop Nelly HQ is what we consider a "showroom" -- when you walk in all of our online items will be showcased and styled as if it were a storefront but with limited hours. We are now open 4 days a week and taking it day by day! You can catch us at the HQ, popping up throughout Omaha, online 24/7, and hosting other small business in our space once a month!

I hope Shop Nelly's clothing helps to make you feel confident, beautiful, and loved with every order! Thank you for supporting my dream and helping Shop Nelly grow! 
 
- Kirsten