Before graduating from UNO, I knew I wanted to turn Shop Nelly into something larger than my side hustle. I started the dreaming, planning, and waiting process again thinking of what our next step would be. I entered UNO's Maverick Business Plan Competition in April of 2021 pitching the idea of Shop Nelly HQ and won first place! This was a huge turning point for Shop Nelly because it was the first time I felt like we could really do the dang thing!
After graduation, Shop Nelly became my full time job and we opened Shop Nelly HQ! "We" are a one woman show with the help of my wonderful family and friends. With that being said, we weren't quite ready to open a full fledged storefront but needed a space to grow into (and a space for our customers to pick up their online orders that wasn't on my parents porch!). We wanted a location for our customers to be able to try our clothing on and feel the quality in real life, so we leased a commercial bay in the I-80 business district and renovated every square inch ourselves!
Shop Nelly HQ is what we consider a "showroom" -- when you walk in all of our online items will be showcased and styled as if it were a storefront but with limited hours. We are now open 4 days a week and taking it day by day! You can catch us at the HQ, popping up throughout Omaha, online 24/7, and hosting other small business in our space once a month!